Service:Meta Ads

Social media advertising for sales and lead generation.

With over 70% of social media market share, Meta’s platforms—Facebook, Instagram, WhatsApp and Messenger—are the world’s most popular social networks, meaning that, regardless of who your target audience is, the clients you’re looking for are present in at least one of these platforms.

As such, ads on Meta’s network (Meta Ads) let you reach your target audience at any time in a natural way through native advertising, whether you are looking for B2C or B2B clients. With Meta’s advanced segmentation tools, that can identify your client’s profile to the utmost detail, Meta Ads are extraordinary channels for conversion and increasing return when managed by the right team.

Agency specialized in Meta Ads

Chibious has been working with Meta Ads since 2018, applying its own strategies with these tools for dozens of clients to achieve a high return on ad spend (ROAS) in markets such as clothing and footwear and a high volume of qualified leads at low cost for markets such as dental medicine and real estate.

The know-how we’ve been improving ever since has resulted in millions of euros in sales through Meta Ads in various international markets. We combine Meta’s more advanced segmentation tools with our in-house methodology, developed practically in a diversity of projects and strategies in a timespan of over five years, to create and implement strategies with real results through Facebook, Instagram, WhatsApp and Messenger.

Beyond that, we work with all manner of budgets to achieve your goals; whether you are a startup or small company with €500 or less of monthly ad budget or a company with a monthly budget over €5K and concrete goals for a return on your investment, we can manage these channels to get you the profit you seek.

For WordPress and WooCommerce online stores, we have also developed in-house custom implementations for product catalogue, Meta Pixel, Conversions API and advanced matching, in order to ensure the accuracy and correct gathering of data for tracking and optimizing results, according to legislation.

Types of Meta Ads

Catalogue Ads

Meta Ads catalogue ad examples from SMF and Manuel Alves.

Catalogue ads, formerly known as dynamic ads, combine a product catalogue with Meta’s powerful segmentation and targeting algorithms to dynamically present the more relevant products for each person on social media, which, in experienced ads, lets you reach a higher return on investment, especially on online stores.

Chibious has a proven track record in the creation and management of catalogue ad campaigns, allying powerful tools such as lookalike audiences, remarketing and budget automation with the implementation of a catalogue and product sets to develop and manage high-ROAS campaigns for all kinds of industries.

Besides campaign management, we have an experienced team for connecting your store to Meta for the more common E-commerce platforms in the market, having likewise developed custom solutions for WordPress and WooCommerce.

Besides E-commerce, Chibious has also applied Meta Ads catalogue ads in other markets, such as real estate, to generate leads in segments that have been barely explored with this format, achieving a lower cost per acquisition. We have also created dynamic ads with highly customized, handcrafted instant experiences for various distinct segments, from footwear to blinds, clothing and many others.

Lead Ads

Meta Ads lead ad examples from Dental Light and Floriano Real Estate.

Lead Ads are optimized for generating qualified leads for all kinds of markets, letting us gather contacts of potential clients for your projects. This is done through ads with highly personalized contact forms that are adapted to mobile devices and presented directly on Facebook, Instagram or WhatsApp, removing the need for a landing page and making the process easier on the user.

Chibious has a vast experience in the creation and management of Lead Ads, having generated thousands of leads for a variety of distinct markets, from real estate to dental medicine and insurance intermediary, among others, managing to not only achieve an appealing cost per lead but also, and most importantly, extremely qualified contacts interested in their services.

Regardless of your target audience, with the right value proposition, Chibious-managed Lead Ads can get you the contacts you need the most to grow your business.

Story and Reel Ads

Meta Ads Story and Reel ad examples from Floriano Real Estate and Manuel Alves.

Stories and Reels are two of the most popular formats in social media, with a visual and creative factor that’s highly appealing to users. As such, when used correctly, these formats can reach an excellent return, not to mention the impact they can have in terms of your brand’s notoriety.

Chibious’ creation of Story and Reel ads goes far beyond a simple boost of a pre-made image or video, using the best methods, based on our experience, to achieve a higher-than-average ROAS on these platforms.

Besides images and videos, we also combine this ad model with the other aforementioned types of Meta Ads to create Story/Reel catalogue ads and Story/Reel Lead Ads, uniting the best of both worlds to reach campaign goals.

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Active since 2018, Chibious' success stories and experience with Meta Ads make us the best choice for your project.

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