Service:Google Ads

Advertising on the world's largest search engines and on thousands of websites and apps.

Google is, to this day, the most used search engine in the world, which means that there is always an active audience looking for products and services such as your brand’s. Google Ads lets you show up during moments of active search in order to attract new clients and convert visits to your website into results.

Chibious is an agency specialized in managing Search Engine Advertising campaigns, with a portfolio of proven successes in the management of Pay-Per-Click (PPC) campaigns oriented towards return on your investment. We maximize your investment’s results by choosing and managing the most apt campaigns to earn genuine results for your brand.

Google Partner Agency

Chibious is a Google Partner agency, which means it is recognized by Google as a digital advertising specialist that has displayed the skillset to maximize the success of Google Ads campaigns, boost its clients’ growth and achieve the latest certifications for Google Ads products.

Google Partner Badge

As part of the Google Partners program, Chibious has access to exclusive benefits, such as promotional offers of ad credits for its clients, not to mention the latest trends and information on Google Ads and advanced training.

Types of Google Ads

Search Ads

Google Ads search ad examples for Stores Rapid and Manuel Alves.

Search ads are text ads, which may optionally contain images or other graphic elements, that appear in Google’s search engine results pages. Their main advantage is showing up right when the user is search for products or services such as your own, being a cost-effective way to reach consumers in their active search stage.

Chibious creates custom-made search ad campaigns to represent your brand and its products or services in search results, balancing your budget with the cost per click for the main keywords with conversion potential to maximize the return on your investment.

Our search campaign management includes not only managing the ads themselves, with content handcrafted by our team, and the creation of all elements for ads, including relevant ad assets such as call, sitelink and image assets, but also the continuous management of searches you appear in and maximizing the return on your investment.

Display Ads

Google Ads display ad examples for Stores Rapid and SMF.

Display ads are graphical ads presented on websites, apps and platforms that are part of Google’s Display Network, combining greater reach and a larger presence to work your brand awareness.

Chibious creates responsive Display ads, meaning they adapt to the device and placement of the ad, in order to maximize their effectiveness. At the same time, we combine the Display channel with Shopping ads to present the right products to the right person on platforms in the Display Network—and we also use your website’s data in order to reengage your website’s previous visitors (remarketing).

Display ads creation includes demographic segmentation and the development of target audiences for ads, as well as the entire creative side of ad production so that your brand is truly memorable.

Shopping Ads

Google Ads Shopping ad examples from SMF and Bennie Kids.

Shopping Ads highlight products from your E-commerce store directly in search or through Google’s Display Network, presenting the most relevant products for the consumer and leading directly to the product page in order to maximize the chances of conversion.

Shopping ads’ products are added through the Google Merchant Center platform that is integrated with your online store. Besides setting that up, Chibious implements both standard Shopping ads and Performance Max campaigns, optimized for return on your ad spend (ROAS).

Video Ads (YouTube Ads)

Google Ads ad example on YouTube Shorts for Manuel Alves.

Alongside text and image formats, Google Ads also allows for the creation of video ads presented on YouTube, in formats such as skippable videos over 30 seconds, 15-30 seconds non-skippable short videos and vertical videos for YouTube Shorts.

While other Google Ads formats can engage a client during their buying process and/or remind them of previously visited products and of your brand, video ads add an entire new channel with a completely unique format and audience which can be combined with the other Performance Marketing actions in a multichannel strategy, being particularly effective with younger segments and to attract more attention and awareness to your brand.

At Chibious, we adapt your existing video content for YouTube Ads and include it in Performance Max campaigns or dedicated YouTube Ads campaigns, depending on the goals of each campaign, measuring key performance indicators appropriate to the channel, particularly the ROAS of E-commerce-driven campaigns.

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Active since 2018, Chibious' success stories and experience with Google Ads make us the best choice for your project.

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